Monthly Meat Demand Monitor [Survey Data] | AgManager.info

The Meat Demand Monitor (MDM) project is funded in-part by the beef checkoff and the pork checkoff. Monthly reports and supporting documentation are available here.

Meat Demand Monitor Dashboard (National Maps & State-Level Summaries)

LINK

Monthly Meat Demand Monitor

Title	Author	Date	Downloads
Meat Demand Monitor - Demand Differences by Financial Sentiment in Quarter 1 2025	Tonsor Bina	April 2, 2025	PDF (256.38 KB)
Meat Demand Monitor - March 2025	Tonsor	April 1, 2025	PDF (757.18 KB)
Meat Demand Monitor - February 2025	Tonsor	March 11, 2025	PDF (595.41 KB)
Meat Demand Monitor - January 2025	Tonsor	February 3, 2025	PDF (648.48 KB)
Meat Demand Monitor - Protein in the GLP-1 Era	Tonsor Bina	January 8, 2025	PDF (215.88 KB)
Meat Demand Monitor - December 2024	Tonsor	January 8, 2025	PDF (618.4 KB)
Meat Demand Monitor - November 2024	Tonsor	December 5, 2024	PDF (1012.4 KB)
Meat Demand Monitor: A Deep Look at U.S. Consumer Segments	Tonsor	November 19, 2024	PDF (472.12 KB)
Meat Demand Monitor - October 2024	Tonsor	October 31, 2024	PDF (881.17 KB)
Meat Demand Monitor - A Peep at Pork Purchases	Tonsor Bina	October 8, 2024	PDF (208.4 KB)
Meat Demand Monitor - September 2024	Tonsor	October 1, 2024	PDF (611.25 KB)
Meat Demand Monitor - August 2024	Tonsor	September 3, 2024	PDF (694.9 KB)

Methods and Supporting Information

Title	Author	Date	Downloads
2025 Raw Data - MDM For 2024 data, click HERE. For 2023 data, click HERE. For 2022 data, click HERE. For 2021 data, click HERE. For 2020 data, click HERE.	Tonsor	April 1, 2025	January - March 2025 (Q1) (33.72 MB)
Monthly Survey - February 2025	Tonsor	March 7, 2025	PDF (606.82 KB)
Monthly Survey - January 2025	Tonsor	March 7, 2025	PDF (602.94 KB)
Monthly Survey - December 2024	Tonsor	March 7, 2025	PDF (532.56 KB)
Monthly Survey - November 2024	Tonsor	March 7, 2025	PDF (519.29 KB)
Monthly Survey - October 2024	Tonsor	March 7, 2025	PDF (520.2 KB)
2024 Raw Data - MDM For 2025 data, click HERE. For 2023 data, click HERE. For 2022 data, click HERE. For 2021 data, click HERE. For 2020 data, click HERE.	Tonsor	January 9, 2025	January-June 2024 (Q1 and Q2) (65.32 MB) July-December 2024 (Q3 and Q4) (82.3 MB)
Monthly Survey - September 2024	Tonsor	October 4, 2024	PDF (520.97 KB)
Monthly Survey - August 2024	Tonsor	October 4, 2024	PDF (531.05 KB)
Meat Demand Monitor - Project Methodology	Tonsor	March 11, 2020	PDF (382.61 KB)

Academic Papers using MDM Data

Title	Author	Date	Downloads
Behavioral Correlates of U.S. Retail Protein Demand: The Case of Exercise-Driven Protein Consumption Published in the Journal of the Agricultural and Applied Economics Association.	Tonsor Bina	December 6, 2024	Behavioral Correlates of U.S. Retail Protein Demand: The Case of Exercise-Driven Protein Consumption
Demand Dashboards: Interactive Tools to Communicate Consumer Behavior Published in "Applied Economics Teaching Resources".	Tonsor Bina	November 27, 2023	Demand Dashboards: Interactive Tools to Communicate Consumer Behavior
COVID-19 Federal Aid and Household Food Expenditures Published in the Journal of Agricultural and Applied Economics.	Tonsor Briggeman Bina	October 4, 2023	COVID-19 Federal Aid and Household Food Expenditures
Reference Prices in Consumer Choice for Protein and Impacts of Subsidized Pasture Insurance on Land Value and Use PhD Dissertation.	Anderson	August 1, 2023	Reference Prices in Consumer Choice for Protein and Impacts of Subsidized Pasture Insurance on Land Value and Use
U.S. perspective: Meat Demand Outdoes Meat Avoidance Published in "Meat Science".	Tonsor Lusk	May 10, 2022	U.S. perspective: Meat Demand Outdoes Meat Avoidance
Benchmarking US Consumption and Perceptions of Beef and Plant-Based Proteins Published in "Applied Economics Perspectives and Policy".	Tonsor Schroeder Lusk Taylor	May 10, 2022	Benchmarking US Consumption and Perceptions of Beef and Plant-Based Proteins
Valuation of Dry and Wet Aged Beef by U.S. Consumers Published in "Q-Open".	Olynk Widmar	April 13, 2022	Valuation of Dry and Wet Aged Beef by U.S. Consumers
What Do U.S. Consumers Care About Regarding Beef and Its Supply Chain? Published in "Meat Science".	Olynk Widmar	January 31, 2022	What Do U.S. Consumers Care About Regarding Beef and Its Supply Chain?
Factors Affecting Beef and Plant-Based Protein Consumption	Taylor	September 1, 2021	Factors Affecting Beef and Plant-Based Protein Consumption
Meat Demand Monitor During COVID-19	Tonsor Lusk	April 13, 2021	Meat Demand Monitor during COVID-19

Use in Government Testimony

Title	Author	Date	Downloads
Testimony of Glynn T. Tonsor, Ph.D. before the United States Senate Committee on Agriculture, Nutrition, and Forestry Hearing on “Examining Markets, Transparency, and Prices from Cattle Producer to Consumer”	Tonsor	June 23, 2021	PDF (113.86 KB) Testimony of Glynn T. Tonsor, Ph.D. before the United States Senate Committee on Agriculture, Nutrition, and Forestry
Kansas Legislature: House Agriculture Committee Testimony	Tonsor	March 24, 2021	Kansas Legislature: House Agriculture Committee Testimony

Examples of Media Coverage

Title	Author	Date
Examples of Media Coverage For additional coverage, browse online Agriculture of America, US Farm Report, or Farm Journal Outlets. X/Twitter and LinkedIn posts by Dr. Tonsor (@TonsorGlynn) are often denoted by #MDM. AOA - July 12, 2024: https://open.spotify.com/episode/1szuKhn0Yx5WYccd0IcpY0?si=BKR_t1O-TrGOVrFFG48_KQ&nd=1&dlsi=bd63ea6aa3be47e7 RFD - December 7, 2023: https://we.tl/t-aXEjaQM41I US Farm Report Feature - October 22, 2023: https://vimeo.com/890331915/04329faa78?share=copy Farm Journal - October 20, 2023: https://www.youtube.com/watch?v=pvDzCdDGe20 Marketplace - June 10, 2021: https://www.marketplace.org/2021/06/10/food-prices-are-rising-is-that-a-problem/ RFD TV - June 8, 2021: https://www.rfdtv.com/story/44057996/meat-demand-monitor-onestopshop-for-consumer-trends USDA Agricultural Outlook Forum - February 18, 2021: https://www.usda.gov/sites/default/files/documents/Tonsor_Glynn_Pres.pdf	Tonsor	July 12, 2024