Monthly Meat Demand Monitor [Survey Data] | AgManager.info

The Meat Demand Monitor (MDM) project is funded in-part by the beef checkoff and the pork checkoff. Monthly reports and supporting documentation are available here.

Meat Demand Monitor Dashboard (National Maps & State-Level Summaries)

LINK

Monthly Meat Demand Monitor

Title	Author	Date	Downloads
Meat Demand Monitor: A Deep Look at U.S. Consumer Segments	Tonsor	November 19, 2024	PDF (472.12 KB)
Meat Demand Monitor - October 2024	Tonsor	October 31, 2024	PDF (881.17 KB)
Meat Demand Monitor - A Peep at Pork Purchases	Tonsor Bina	October 8, 2024	PDF (208.4 KB)
Meat Demand Monitor - September 2024	Tonsor	October 1, 2024	PDF (611.25 KB)
Meat Demand Monitor - August 2024	Tonsor	September 3, 2024	PDF (694.9 KB)
Meat Demand Monitor - July 2024	Tonsor	August 2, 2024	PDF (604.31 KB)
Meat Demand Monitor: Who’s Buying Big in Beef? July 2024 Special Report	Tonsor Bina	July 12, 2024	PDF (180.76 KB)
Meat Demand Monitor - June 2024	Tonsor	July 1, 2024	PDF (619.91 KB)
Meat Demand Monitor - May 2024	Tonsor	May 29, 2024	PDF (610.31 KB)
Meat Demand Monitor - April 2024	Tonsor	May 7, 2024	PDF (598.61 KB)
Meat Demand Monitor - Fitness-Driven Consumers Purchase Labeled Meat More Frequently	Tonsor Bina	April 17, 2024	PDF (220.92 KB)
Meat Demand Monitor - March 2024	Tonsor	April 1, 2024	PDF (701.59 KB)
Meat Demand Monitor - February 2024	Tonsor	February 29, 2024	PDF (607.68 KB)
U.S. Meat Demand Update and Role of Financial Sentiment: 2020-2023 February 2024 Special Report	Tonsor	February 26, 2024	PDF (335.87 KB)
Meat Demand Monitor - January 2024	Tonsor	February 5, 2024	PDF (621.05 KB)
Meat Demand Monitor - December 2023	Tonsor	January 5, 2024	PDF (645.47 KB)
Meat Demand Monitor - November 2023	Tonsor	December 4, 2023	PDF (600.73 KB)
Meat Demand Monitor - Protein Consumption and Physical Fitness August 2023 Special Report	Tonsor Bina	August 1, 2023	PDF (179.59 KB)

Methods and Supporting Information

Title	Author	Date	Downloads
2024 Raw Data - MDM For 2023 data, click HERE. For 2022 data, click HERE. For 2021 data, click HERE. For 2020 data, click HERE.	Tonsor	October 4, 2024	January-June 2024 (Q1 and Q2) (65.32 MB) July-September 2024 (Q3) (40.49 MB)
Monthly Survey - September 2024	Tonsor	October 4, 2024	PDF (520.97 KB)
Monthly Survey - August 2024	Tonsor	October 4, 2024	PDF (531.05 KB)
Monthly Survey - July 2024	Tonsor	October 4, 2024	PDF (531.28 KB)
Monthly Survey - June 2024	Tonsor	October 4, 2024	PDF (513.11 KB)
Monthly Survey - May 2024	Tonsor	October 4, 2024	PDF (527.08 KB)
Monthly Survey - April 2024	Tonsor	October 4, 2024	PDF (526.06 KB)
Monthly Survey - March 2024	Tonsor	April 3, 2024	PDF (522.53 KB)
Monthly Survey - February 2024	Tonsor	April 3, 2024	PDF (510.95 KB)
Monthly Survey - January 2024	Tonsor	April 3, 2024	PDF (509.74 KB)
2023 Raw Data - MDM For 2024 data, click HERE. For 2022 data, click HERE. For 2021 data, click HERE. For 2020 data, click HERE.	Tonsor	January 4, 2024	January-June 2023 (Q1 and Q2) (67.43 MB) July-December 2023 (Q3 and Q4) (76.22 MB)
Monthly Survey - December 2023	Tonsor	January 4, 2024	PDF (503.64 KB)
Monthly Survey - November 2023	Tonsor	January 4, 2024	PDF (499.98 KB)
Monthly Survey - October 2023	Tonsor	January 4, 2024	PDF (498.92 KB)
Insights from the Meat Demand Monitor Project	Tonsor	December 4, 2023	PDF (3.23 MB)
Meat Demand Monitor - Project Methodology	Tonsor	March 11, 2020	PDF (382.61 KB)

Academic Papers using MDM Data

Title	Author	Date	Downloads
Demand Dashboards: Interactive Tools to Communicate Consumer Behavior Published in "Applied Economics Teaching Resources".	Tonsor Bina	November 27, 2023	Demand Dashboards: Interactive Tools to Communicate Consumer Behavior
COVID-19 Federal Aid and Household Food Expenditures Published in the Journal of Agricultural and Applied Economics.	Tonsor Briggeman Bina	October 4, 2023	COVID-19 Federal Aid and Household Food Expenditures
Reference Prices in Consumer Choice for Protein and Impacts of Subsidized Pasture Insurance on Land Value and Use PhD Dissertation.	Anderson	August 1, 2023	Reference Prices in Consumer Choice for Protein and Impacts of Subsidized Pasture Insurance on Land Value and Use
U.S. perspective: Meat Demand Outdoes Meat Avoidance Published in "Meat Science".	Tonsor Lusk	May 10, 2022	U.S. perspective: Meat Demand Outdoes Meat Avoidance
Benchmarking US Consumption and Perceptions of Beef and Plant-Based Proteins Published in "Applied Economics Perspectives and Policy".	Tonsor Schroeder Lusk Taylor	May 10, 2022	Benchmarking US Consumption and Perceptions of Beef and Plant-Based Proteins
Valuation of Dry and Wet Aged Beef by U.S. Consumers Published in "Q-Open".	Olynk Widmar	April 13, 2022	Valuation of Dry and Wet Aged Beef by U.S. Consumers
What Do U.S. Consumers Care About Regarding Beef and Its Supply Chain? Published in "Meat Science".	Olynk Widmar	January 31, 2022	What Do U.S. Consumers Care About Regarding Beef and Its Supply Chain?
Factors Affecting Beef and Plant-Based Protein Consumption	Taylor	September 1, 2021	Factors Affecting Beef and Plant-Based Protein Consumption
Meat Demand Monitor During COVID-19	Tonsor Lusk	April 13, 2021	Meat Demand Monitor during COVID-19

Use in Government Testimony

Title	Author	Date	Downloads
Testimony of Glynn T. Tonsor, Ph.D. before the United States Senate Committee on Agriculture, Nutrition, and Forestry Hearing on “Examining Markets, Transparency, and Prices from Cattle Producer to Consumer”	Tonsor	June 23, 2021	PDF (113.86 KB) Testimony of Glynn T. Tonsor, Ph.D. before the United States Senate Committee on Agriculture, Nutrition, and Forestry
Kansas Legislature: House Agriculture Committee Testimony	Tonsor	March 24, 2021	Kansas Legislature: House Agriculture Committee Testimony

Examples of Media Coverage

Title	Author	Date
Examples of Media Coverage For additional coverage, browse online Agriculture of America, US Farm Report, or Farm Journal Outlets. X/Twitter and LinkedIn posts by Dr. Tonsor (@TonsorGlynn) are often denoted by #MDM. AOA - July 12, 2024: https://open.spotify.com/episode/1szuKhn0Yx5WYccd0IcpY0?si=BKR_t1O-TrGOVrFFG48_KQ&nd=1&dlsi=bd63ea6aa3be47e7 RFD - December 7, 2023: https://we.tl/t-aXEjaQM41I US Farm Report Feature - October 22, 2023: https://vimeo.com/890331915/04329faa78?share=copy Farm Journal - October 20, 2023: https://www.youtube.com/watch?v=pvDzCdDGe20 Marketplace - June 10, 2021: https://www.marketplace.org/2021/06/10/food-prices-are-rising-is-that-a-problem/ RFD TV - June 8, 2021: https://www.rfdtv.com/story/44057996/meat-demand-monitor-onestopshop-for-consumer-trends USDA Agricultural Outlook Forum - February 18, 2021: https://www.usda.gov/sites/default/files/documents/Tonsor_Glynn_Pres.pdf	Tonsor	July 12, 2024