Consumers and Animal Health

April 26, 2017
Glynn Tonsor

K-State livestock economist Glynn Tonsor talks about consumer perceptions of meat animal health management, which was the theme of a webinar he presented earlier this week...he references a new study of the livestock production practices and product traits that consumers prioritize when they make meat purchase decisions, saying that the production sector must be willing to adjust to the signals consumers are sending.

Tonsor_04-26-17.MP3