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March 1, 2004
Assessing Business Opportunities
http://www.agmanager.info/agribus/busdev/assess/Business%20that%20Makes%20a%20Differen
ce.pdf … proposition itself.
The steps involved in discovering
value … and begins with a thorough
assessment of these competing
approaches …
February 25, 2012
Agribusiness Papers
Sales
Customer
Direct Marketing
• Marketing assessment/plan is first step
– Product characteristics
– … Good recordkeeping helps you accurately compare
this year to previous years
– Allows you to assess efficiency in your current
marketing and production plans
• …